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For Immediate Release For an interview with Susan Jeffers The Queen of Self-Help . . . Helps Herself Santa Monica, CA (April 2005) - In Europe, Susan Jeffers is big. Very big. Just last year The Times of the U.K. dubbed her "the Queen of Self-Help," ranking her alongside such icons as the Dalai Lama and Nelson Mandela. Huge crowds converge on locations where she's speaking. Her books sell and sell and sell. In America, where the author actually lives, her popularity is also growing by leaps and bounds. But in her typically ebullient fashion, Jeffers wants to take control of her burgeoning home market. So "the Queen of Self-Help" is helping herself - she is launching her own independent publishing company. The author of numerous classics on fear, relationships, connection, uncertainty, and joy - beginning with the runaway best-seller Feel the Fear and Do It Anyway - launched Jeffers Press in early 2005. Mark Shelmerdine, a former media industry entrepreneur who just happens to be Jeffers's husband, will serve as CEO. The National Book Network (NBN) will distribute the company's titles in the U.S. and Canada. "Am I feeling fear about this new venture?" queries Jeffers, tongue half in cheek. "Well, naturally, but as you can see, I'm doing it anyway! Actually, I am convinced that North Americans are hungry for practical tools and empowering advice that can help them create lives filled with happiness, peace of mind, and love. Quite simply, we want to fill what we perceive as a huge demand, and we believed starting our company would free us up to market our books in some very innovative ways." Jeffers Press will specialize in personal growth books with a spiritual underpinning, written for a wide audience by leading authorities and experts. Many of the books will be those penned by Jeffers, true, but by no means all of them. For example, plans are in the works to publish a book entitled Shortcut to a Miracle, by Elizabeth Arrott and Michael Rann. Jeffers and Shelmerdine plan to use innovative methods to promote their company's books. Because the self-help demographic is quite cyber-savvy, they will put significant energy into Internet marketing. They are planning web teleconferences, affiliate marketing programs, newsletters, and e-mail campaigns to their growing database, and more. Visit www.jefferspress.com and you will see that three books and an audio program (CD) are now available for order: LIFE IS HUGE! Laughing, Loving and Learning From It All The Little Book of Peace of Mind The Little Book of Confidence The Art of Fearbusting: How to Be Powerful in the Face of Our Fears Shelmerdine plans to parlay his passion for books and his remarkable track record as a film and television producer into a commitment to make Jeffers Press the most successful venture he's ever undertaken. "Susan challenged me to help launch her U.S. publishing empire and I didn't have to think twice," he reveals. "She is an amazing woman who believes completely in her work. She doesn't know the meaning of failure. Furthermore, we both believe there is a huge and growing market for the kinds of messages found in Susan's books and others like them. We look at this as a great adventure, professionally and personally. We've been partners in life for 23 years, and now we're going to be partners in business. And we're going to be successful ones." # # #
About Susan Jeffers, Ph.D.: Susan Jeffers, Ph.D., is a best-selling author and celebrated speaker. Sales of her works are well into the millions, reaching more than one hundred countries and translated into thirty-six languages. Susan's seventeen books include Feel the Fear and Do It Anyway, End the Struggle and Dance with Life, Embracing Uncertainty, Opening Our Hearts to Men, Life Is Huge!, The Little Book of Confidence, and The Little Book of Peace of Mind, as well as a Fear-less series of affirmation books and tapes. In the fall of 2004, The Times of the U.K. named Susan "the Queen of Self-Help" - ranking her alongside such influential leaders as Nelson Mandela and the Dalai Lama. About Mark Shelmerdine: Mark Shelmerdine is a veteran media industry entrepreneur. He was the owner of London Films, a leading independent producer of movies and television drama including such series as I Claudius, Poldark, and The Twilight Zone. He has founded companies involved in pay-TV, Internet content, enterprise software, and virtual reality. He currently helps to finance high technology and media businesses through Strategy+Capital Partners and is dedicated to making Jeffers Press a new leading independent publishing empire.
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