For Immediate Release
For an interview with Susan Jeffers
please contact Dottie DeHart,
Rocks-DeHart Public Relations,
at (828) 459-9637 or DSDeHart@aol.com
The Queen of Self-Help . . . Helps Herself
Susan Jeffers, Ph.D., joins forces with her entrepreneur husband to launch Jeffers Press. Their goal? To make the self-help guru as huge in America as she is across the Atlantic.
Santa Monica, CA (April 2005) - In Europe, Susan Jeffers is big. Very big. Just last year The Times of the U.K. dubbed her "the Queen of Self-Help," ranking her alongside such icons as the Dalai Lama and Nelson Mandela. Huge crowds converge on locations where she's speaking. Her books sell and sell and sell. In America, where the author actually lives, her popularity is also growing by leaps and bounds. But in her typically ebullient fashion, Jeffers wants to take control of her burgeoning home market. So "the Queen of Self-Help" is helping herself - she is launching her own independent publishing company.
The author of numerous classics on fear, relationships, connection, uncertainty, and joy - beginning with the runaway best-seller Feel the Fear and Do It Anyway - launched Jeffers Press in early 2005. Mark Shelmerdine, a former media industry entrepreneur who just happens to be Jeffers's husband, will serve as CEO. The National Book Network (NBN) will distribute the company's titles in the U.S. and Canada.
"Am I feeling fear about this new venture?" queries Jeffers, tongue half in cheek. "Well, naturally, but as you can see, I'm doing it anyway! Actually, I am convinced that North Americans are hungry for practical tools and empowering advice that can help them create lives filled with happiness, peace of mind, and love. Quite simply, we want to fill what we perceive as a huge demand, and we believed starting our company would free us up to market our books in some very innovative ways."
Jeffers Press will specialize in personal growth books with a spiritual underpinning, written for a wide audience by leading authorities and experts. Many of the books will be those penned by Jeffers, true, but by no means all of them. For example, plans are in the works to publish a book entitled Shortcut to a Miracle, by Elizabeth Arrott and Michael Rann.
Jeffers and Shelmerdine plan to use innovative methods to promote their company's books. Because the self-help demographic is quite cyber-savvy, they will put significant energy into Internet marketing. They are planning web teleconferences, affiliate marketing programs, newsletters, and e-mail campaigns to their growing database, and more.
Visit www.jefferspress.com and you will see that three books and an audio program (CD) are now available for order:
LIFE IS HUGE! Laughing, Loving and Learning From It All
Coming in June 2005, ISBN: 0-9745776-7-7, 14.95
This book is a collection of 50 warm, witty, and wise articles that capture the "hugeness" of life and the immense power within us all to live with greater joy. Like life itself, Life Is Huge! is rich with the kind of experiences and emotions that make us stop, think, and appreciate. There are how-to's on relationships (dating, keeping it sizzling, trust…) and surviving the holidays (focusing on abundance, becoming an instant "angel," and lightening up…). There are hilarious stories (many from Jeffers's past) and illuminating experiences (such as an amazing party that helps us manifest our dreams…). Jeffers recounts how real people have found goodness in crisis and tragedy, including her own experience with breast cancer.
The Little Book of Peace of Mind
ISBN: 0-9745776-5-0, $5.95
The Little Book of Peace of Mind offers a respite in a world filled with deep insecurity. This pocket-sized book offers the core teachings from Jeffers's best-selling End the Struggle and Dance with Life. The author's trademark warmth and acute insight are felt throughout. Readers will love the handy format, which allows them to revisit the inspirational tools whenever they wish. "From time to time, we can all use help lifting our spirits and finding a sense of peace," says Jeffers. "This book is a perfect and affordable gift item in a time of great uncertainty."
The Little Book of Confidence
ISBN: 0-9745776-4-2, $5.95
Jeffers's runaway bestseller Feel the Fear and Do It Anyway has changed the lives of millions of people around the globe. She has encapsulated the transformative advice and tools from Feel the Fear in this highly accessible pocket-sized book. "This book is the perfect size to slip in your handbag or even a suit pocket," says Jeffers. "When you're feeling stressed or anxious or negative, just pull it out and read it - the insights are sure to help you feel calmer, more in control, and excited about life. It will remind you that you can handle it all!"
The Art of Fearbusting: How to Be Powerful in the Face of Our Fears
(Audio CD), ISBN: 0-9745776-2-6, $14.00
The Art of Fearbusting is an original, live talk given by Jeffers based on her bestseller Feel the Fear and Do It Anyway, which has sold over 2 million copies in over 100 countries and 36 languages. Packed with transformative exercises, this CD recording shows us how to handle fear from a position of self-confidence and love.
Shelmerdine plans to parlay his passion for books and his remarkable track record as a film and television producer into a commitment to make Jeffers Press the most successful venture he's ever undertaken.
"Susan challenged me to help launch her U.S. publishing empire and I didn't have to think twice," he reveals. "She is an amazing woman who believes completely in her work. She doesn't know the meaning of failure. Furthermore, we both believe there is a huge and growing market for the kinds of messages found in Susan's books and others like them. We look at this as a great adventure, professionally and personally. We've been partners in life for 23 years, and now we're going to be partners in business. And we're going to be successful ones."
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About Susan Jeffers, Ph.D.:
Susan Jeffers, Ph.D., is a best-selling author and celebrated speaker. Sales of her works are well into the millions, reaching more than one hundred countries and translated into thirty-six languages. Susan's seventeen books include Feel the Fear and Do It Anyway, End the Struggle and Dance with Life, Embracing Uncertainty, Opening Our Hearts to Men, Life Is Huge!, The Little Book of Confidence, and The Little Book of Peace of Mind, as well as a Fear-less series of affirmation books and tapes. In the fall of 2004, The Times of the U.K. named Susan "the Queen of Self-Help" - ranking her alongside such influential leaders as Nelson Mandela and the Dalai Lama.
About Mark Shelmerdine:
Mark Shelmerdine is a veteran media industry entrepreneur. He was the owner of London Films, a leading independent producer of movies and television drama including such series as I Claudius, Poldark, and The Twilight Zone. He has founded companies involved in pay-TV, Internet content, enterprise software, and virtual reality. He currently helps to finance high technology and media businesses through Strategy+Capital Partners and is dedicated to making Jeffers Press a new leading independent publishing empire.
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